Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11473| Title: | Consumers' perceptions of different brand name strategies for the service industry. | Authors: | Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. |
Keywords: | DRNTU::Business::Marketing::Product management | Issue Date: | 2001 | Abstract: | Investigate consumers' perceptions of five brand name strategies for the service industry. | URI: | http://hdl.handle.net/10356/11473 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_766.pdf Restricted Access | 1.91 MB | Adobe PDF | View/Open |
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