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Title: Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
Authors: Chia, Ju Yen.
Leo, Mei Sze.
Ng, Lay Hong.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2001
Abstract: This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyalty.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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