Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11486
Title: Bancassurance : a different perspective.
Authors: Choong, Tze Shin@Chuang, Tze Shin.
Goh, Gooi Ping.
Pang, Seng Hui.
Keywords: DRNTU::Business::Finance::Insurance
Issue Date: 2001
Abstract: Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help banks in making bancassurance a respectable distribution channel of insurance in Singapore.
URI: http://hdl.handle.net/10356/11486
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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