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https://hdl.handle.net/10356/11486| Title: | Bancassurance : a different perspective. | Authors: | Choong, Tze Shin@Chuang, Tze Shin. Goh, Gooi Ping. Pang, Seng Hui. |
Keywords: | DRNTU::Business::Finance::Insurance | Issue Date: | 2001 | Abstract: | Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help banks in making bancassurance a respectable distribution channel of insurance in Singapore. | URI: | http://hdl.handle.net/10356/11486 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_778.pdf Restricted Access | 458.7 kB | Adobe PDF | View/Open |
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