Please use this identifier to cite or link to this item:
Title: Strategies for successful electronic commerce.
Authors: Seow, Kek Wee.
Lim, Wei Wei.
Wong, Yuliang.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2001
Abstract: This report aims to formulate various strategies that firms can adopt to succeed in Electronic Commerce. This study proposes a 4 forces model, which are namely Customer, Supply-Chain, Organization Culture and Resource Requirements and Competition. It also recommends using the Balanced Scorecard in the implementation of the strategies.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
146.95 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.