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Title: Manager vs consumer perception of specialty coffee cafe attributes.
Authors: Liow, Loo Chin.
Tan, Mei Yen.
Yeo, Yin Yin.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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