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Title: Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
Authors: Ng, Kuan Hwa.
Tan, Wendy Wan Li.
Teo, Chai Ying.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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