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Title: A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
Authors: Ang, Cecilia Shi Ting
Han, Charlene Mingyan
Wong, Rena Lijun
Wu, Delia Hwee Boon
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2007
Abstract: Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Incandescence collaborated with Women’s Initiative for ageiNG Successfully (WINGS) as an anchoring agency to promote the cause of ageing successfully among women for more targeted and effective outreach.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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