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dc.contributor.authorLau, Chok Yee.en_US
dc.contributor.authorKer, Mei Yin.en_US
dc.contributor.authorLoo, Melissa Anne Li Lyn.en_US
dc.description.abstractThis research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleBoat Quay : its past, present and future.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorHenderson, Joan C.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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