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Title: Boat Quay : its past, present and future.
Authors: Lau, Chok Yee.
Ker, Mei Yin.
Loo, Melissa Anne Li Lyn.
Keywords: DRNTU::Business::General::History
Issue Date: 2001
Abstract: This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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