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Title: Role of trust in B2C E-commerce in Singapore
Authors: Lak, Chin Yi
Lee, Lynn Mei Ling
Wong, Kay Wei
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2001
Abstract: The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attributes can influence Singaporean consumers’ willingness to transact online.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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