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Title: Investigation of the influences on bank selection decisions of well-educated Singaporeans.
Authors: Chua, Guan Wee.
Chua, Kang Chew.
Loong, Chieh Yung.
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 2001
Abstract: The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exploratory approach was used to see if the Rokeach Value Survey could be used as predictors of bank selection dimensions.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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