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dc.contributor.authorAng, Cecilia Shi Tingen_US
dc.contributor.authorHan, Charlene Mingyan
dc.contributor.authorWong, Rena Lijun
dc.contributor.authorWu, Delia Hwee Boon
dc.description.abstractIncandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Incandescence collaborated with Women’s Initiative for ageiNG Successfully (WINGS) as an anchoring agency to promote the cause of ageing successfully among women for more targeted and effective outreach.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
dc.titleA strategic public communication campaign to raise awareness of ageing sucessfully among women in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChoi, Alfred Siu Kayen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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