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dc.contributor.authorFok, Kah Wai.en_US
dc.contributor.authorLow, Josephine Suat Hoon.en_US
dc.contributor.authorTay, Wei Poh.en_US
dc.description.abstractThis study aims to identify factors that may have an influence on brand loyalty among undergraduates. Undergraduates were chosen for this study due to their greater spending power. Three types of factors were identified -- product attributes, store attributes and customer characteristics. A sample of 200 undergraduates were chosen and made to undergo a questionnaire survey and frequency tables are used to analyse the data further.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleFactors affecting brand loyalty of undergraduates.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorAng, Kong Bengen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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