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|Title:||Understanding the theme restaurant business in Singapore through comparison between Planet Hollywood, Hard Rock Cafe & Celebrities Asia||Authors:||Ang, Chun Wee
Low, Jin Hong
Phua, Kian Siong
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||1999||Abstract:||This research aims to provide an understanding of the theme restaurant business in Singapore in view of the difficulties faced by these restaurants in order to survive in the industry. The critical success factors of theme restaurants are identified and the popularity of the three selected restaurants is compared. From this study, it is hoped that valuable insights are gained on the future viability of theme restaurants in Singapore.||URI:||http://hdl.handle.net/10356/11556||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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