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dc.contributor.authorAng, Chun Weeen_US
dc.contributor.authorLow, Jin Hong
dc.contributor.authorPhua, Kian Siong
dc.description.abstractThis research aims to provide an understanding of the theme restaurant business in Singapore in view of the difficulties faced by these restaurants in order to survive in the industry. The critical success factors of theme restaurants are identified and the popularity of the three selected restaurants is compared. From this study, it is hoped that valuable insights are gained on the future viability of theme restaurants in Singapore.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor
dc.titleUnderstanding the theme restaurant business in Singapore through comparison between Planet Hollywood, Hard Rock Cafe & Celebrities Asiaen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorSamtani, Anilkumar K.en_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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