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Title: Understanding the theme restaurant business in Singapore through comparison between Planet Hollywood, Hard Rock Cafe & Celebrities Asia
Authors: Ang, Chun Wee
Low, Jin Hong
Phua, Kian Siong
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1999
Abstract: This research aims to provide an understanding of the theme restaurant business in Singapore in view of the difficulties faced by these restaurants in order to survive in the industry. The critical success factors of theme restaurants are identified and the popularity of the three selected restaurants is compared. From this study, it is hoped that valuable insights are gained on the future viability of theme restaurants in Singapore.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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