Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11558| Title: | Listen to the customers. | Authors: | Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2001 | Abstract: | This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness. | URI: | http://hdl.handle.net/10356/11558 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_841.pdf Restricted Access | 261.38 kB | Adobe PDF | View/Open |
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