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Title: Listen to the customers.
Authors: Leow, Sok Tyng.
Quek, Ann-Marie Kor Kia.
Kwek, Angeline Lee Hiang.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2001
Abstract: This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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