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Title: Internationalisation and market entry modes and strategies : the literature state of the art.
Authors: Choong, Esther Wan Chin.
Low, Yun Ning.
Tan, Mike Boon Tiong.
Keywords: DRNTU::Business::International business
Issue Date: 2001
Abstract: The purpose of this study is to achieve an understanding of the immense amount of literature on foreign direct investment paying particular attention to the aspect of market. The research consists of a qualitative analysis of journal articles pertaining to foreigndirect investment and market entry mode.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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