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|Title:||Developing an online marketing strategy for a SME.||Authors:||Hoo, Hian Choon.
Seck, Eugene Yee Shiong.
Tham, Tuck Weng.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2001||Abstract:||The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created.||URI:||http://hdl.handle.net/10356/11586||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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