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Title: Developing an online marketing strategy for a SME.
Authors: Hoo, Hian Choon.
Seck, Eugene Yee Shiong.
Tham, Tuck Weng.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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