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https://hdl.handle.net/10356/11586
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hoo, Hian Choon. | en_US |
dc.contributor.author | Seck, Eugene Yee Shiong. | en_US |
dc.contributor.author | Tham, Tuck Weng. | en_US |
dc.date.accessioned | 2008-09-24T07:56:47Z | - |
dc.date.available | 2008-09-24T07:56:47Z | - |
dc.date.copyright | 2001 | en_US |
dc.date.issued | 2001 | - |
dc.identifier.uri | http://hdl.handle.net/10356/11586 | - |
dc.description.abstract | The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing | - |
dc.title | Developing an online marketing strategy for a SME. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Lall, Ashish | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_867.pdf Restricted Access | 723.35 kB | Adobe PDF | View/Open |
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