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Title: Young Singaporeans' preference for US and Japan TV programs.
Authors: Lee, Mei Ye.
Li, Lai Yee.
Tan, Alex Ji Loong.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This project investigates the preference of young Singaporeans on watching US and Japan TV programs; which is more popular, the reasons for their preference and the differences between the two viewer groups.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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