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Title: Marketing of private banking products and services to the different market segments in Singapore
Authors: Lee, Teng Fang
Lim, Elena Pei Ling
Wang, Adeline Shin Lin
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 2001
Abstract: To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the private bankers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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