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Title: Revitalise* a moment in time : celebrating international women's day 2007
Authors: Chen, Serene Meihua
Moey, Jia Li
Pang, Ching Yan
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2007
Abstract: This report presents the team’s collaboration with Singapore Council of Women’s Organisations (SCWO) in a practical application of an Integrated Marketing Communications strategy to the celebrations of International Women’s Day 2007 (IWD 2007). The Revitalise* A Moment in Time campaign was conceptualised and executed to engage targeted publics under the theme of Traditions. The team’s efforts in public relations yielded a total Advertising Equivalent Value (AEV) of $231,773.71. This report includes an effort in formative research that directed the communications plans, strategies and execution, and concludes with an evaluation of the campaign’s effectiveness.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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