Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11617
Title: Commercial flooring in Singapore.
Authors: Lee, Kok Yan.
Poh, Stella Yee Yun.
Ong, Ee Lin.
Keywords: DRNTU::Business::Marketing::Research
Issue Date: 2001
Abstract: This report aims to present the findings of our market research on the consumer needs in the carpet industry. The objectives are to understand the decision making process of buying carpet, the selection criteria of buying flooring in general and carpet, the type of maintenance usually done and problems participants face when using carpet.
URI: http://hdl.handle.net/10356/11617
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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