Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1163
Title: CDAU promotional campaign.
Authors: Chew, Pamela Siew Kim.
Hui, Clio Nai Sum.
Lee, Hui Shan.
Li, Muyun.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2007
Abstract: Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to volunteer with the unit are the main objectives of the team’s campaign, while attracting more suitable volunteers is a secondary objective. The core of the campaign is a series of roadshows held at various public hospitals over a three-week period and a CDAU open house event held at the Alexandra Fire Station. The approach is a fresh one as previous promotional efforts had not targeted medical personnel.
URI: http://hdl.handle.net/10356/1163
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
WKWSCI_IMPORT_247.pdf
  Restricted Access
3.81 MBAdobe PDFView/Open

Page view(s) 50

296
checked on Oct 1, 2020

Download(s) 50

6
checked on Oct 1, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.