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Title: Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium.
Authors: Tan, Melissa Hui Li.
Teng, Priscilla Sing Yin.
Yeo, Yen Nee.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service quality.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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