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|Title:||Does country of origin matter to Singaporean consumers in evaluating food products?||Authors:||Chen, Kheng Fatt.
Han, Seck Teng.
Lim, Chee Boon.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2001||Abstract:||This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.||URI:||http://hdl.handle.net/10356/11641||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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