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dc.contributor.authorChen, Kheng Fatt.en_US
dc.contributor.authorHan, Seck Teng.en_US
dc.contributor.authorLim, Chee Boon.en_US
dc.description.abstractThis study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleDoes country of origin matter to Singaporean consumers in evaluating food products?en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXia, Yangen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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