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Title: Does country of origin matter to Singaporean consumers in evaluating food products?
Authors: Chen, Kheng Fatt.
Han, Seck Teng.
Lim, Chee Boon.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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