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dc.contributor.authorChua, Yee Hao.en_US
dc.contributor.authorOng, Fei Fei.en_US
dc.contributor.authorTan, Elgene Fong Ern.en_US
dc.description.abstractThe study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO in a multi-attribute model.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleImpact of country of origin effect on the automobile market in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorHooi, Den Huanen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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