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Title: Impact of country of origin effect on the automobile market in Singapore.
Authors: Chua, Yee Hao.
Ong, Fei Fei.
Tan, Elgene Fong Ern.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: The study seeks to investigate the impact of Country of origin (COO) on the automobile market in Singapore. It empirically examines the COO phenomenon in the presence of other factors such as brand, price, safety level and maintenance costs. Conjoint methodology is employed to test the effect of COO in a multi-attribute model.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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