Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11658| Title: | Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies. | Authors: | Ong, Hong Nie. Lim, Sook Ting. |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2001 | Abstract: | This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area. | URI: | http://hdl.handle.net/10356/11658 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_931.pdf Restricted Access | 441.41 kB | Adobe PDF | View/Open |
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