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Title: Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
Authors: Ong, Hong Nie.
Lim, Sook Ting.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2001
Abstract: This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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