Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11664| Title: | Singaporean online book buyer : all you need to know | Authors: | Chai, Tse Yin Sim, Wendy Wei Lin Tan, Puay Hwa |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2001 | Abstract: | This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase. | URI: | http://hdl.handle.net/10356/11664 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_937.pdf Restricted Access | 253.46 kB | Adobe PDF | View/Open |
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