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Title: Singaporean online book buyer : all you need to know
Authors: Chai, Tse Yin
Sim, Wendy Wei Lin
Tan, Puay Hwa
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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