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Title: Consumer behavior of females in color cosmetics.
Authors: Lee, Florence Yen Ching.
Chan, Pui Yeng.
Chan, Hui Peng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: To find out the consumer behavior of females in color cosmetics with respect to their frequency of purchase, their brands purchased, product attributes they looked for, switching patterns and purchasing factors.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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