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Title: Customer satisfaction in the life insurance industry
Authors: Ang, Jenny Poh Khim
Lim, Hwee Cheen
Ow, Hui Chen
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2001
Abstract: Variables that affect the consumers' decision when purchasing their insurance policies and the level of customer satisfaction finally derived from the purchase are being looked in the project.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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