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|Title:||Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.||Authors:||Lim, Lay Koon.
Ng, Hwee Kheng.
Teo, Puay Yee.
|Keywords:||DRNTU::Business::Advertising::Product||Issue Date:||2001||Abstract:||This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically.||URI:||http://hdl.handle.net/10356/11703||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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