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Title: Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
Authors: Lim, Lay Koon.
Ng, Hwee Kheng.
Teo, Puay Yee.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2001
Abstract: This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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