Please use this identifier to cite or link to this item:
Title: Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
Authors: Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2001
Abstract: Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be taken by dissatisfied customers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
315.64 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.