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|Title:||Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.||Authors:||Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
|Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||2001||Abstract:||Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be taken by dissatisfied customers.||URI:||http://hdl.handle.net/10356/11705||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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