Please use this identifier to cite or link to this item:
|Title:||Effectiveness of online marketing for airline industry.||Authors:||Lee, Gilbert Chee Sum.
Kong, Yew Hon.
Lim, Hui Ling.
|Keywords:||DRNTU::Business::Marketing::Internet||Issue Date:||2001||Abstract:||The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.||URI:||http://hdl.handle.net/10356/11716||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.