Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11716| Title: | Effectiveness of online marketing for airline industry. | Authors: | Lee, Gilbert Chee Sum. Kong, Yew Hon. Lim, Hui Ling. |
Keywords: | DRNTU::Business::Marketing::Internet | Issue Date: | 2001 | Abstract: | The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge. | URI: | http://hdl.handle.net/10356/11716 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_983.pdf Restricted Access | 1.1 MB | Adobe PDF | View/Open |
Page view(s) 50
568
Updated on May 7, 2025
Download(s)
10
Updated on May 7, 2025
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.