Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11716
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dc.contributor.authorLee, Gilbert Chee Sum.en_US
dc.contributor.authorKong, Yew Hon.en_US
dc.contributor.authorLim, Hui Ling.en_US
dc.date.accessioned2008-09-24T07:58:11Z-
dc.date.available2008-09-24T07:58:11Z-
dc.date.copyright2001en_US
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10356/11716-
dc.description.abstractThe research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Interneten_US
dc.titleEffectiveness of online marketing for airline industry.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXu, Gangen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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