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Title: Effectiveness of online marketing for airline industry.
Authors: Lee, Gilbert Chee Sum.
Kong, Yew Hon.
Lim, Hui Ling.
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2001
Abstract: The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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