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|Title:||Demand model for the Singapore international direct dial service.||Authors:||Goh, Chen Chuan.
Cheong, Kevin Chung Kin.
Sim, Lee Khoon.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2001||Abstract:||Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to increase demand for service providers.||URI:||http://hdl.handle.net/10356/11722||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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