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Title: Demand model for the Singapore international direct dial service.
Authors: Goh, Chen Chuan.
Cheong, Kevin Chung Kin.
Sim, Lee Khoon.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to increase demand for service providers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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