Please use this identifier to cite or link to this item:
Title: Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
Authors: Yeo, Ee Ee.
Yet, Han Yin.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in attitudes between the two groups of people.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
624.22 kBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 30, 2020

Download(s) 20

Updated on Nov 30, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.