Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11728
Title: Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
Authors: Yeo, Ee Ee.
Yet, Han Yin.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in attitudes between the two groups of people.
URI: http://hdl.handle.net/10356/11728
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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