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Title: Online purchase and customization of jewellery.
Authors: Chew, Sek Ling.
Ho, Lai Ying.
Liau, Soon Fang.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2001
Abstract: This paper presents an exploratory study to evaluate the market potential for purchasing of online customized jewellery. This was done by examining the satisfaction with the current way of shopping for jewellery and their perceptions towards buying customized jewellery online. A total of 160 respondents were surveyed. Managerial implications are discussed.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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