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Title: Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
Authors: Lee, Kin Seng.
Loi, Heok Yin.
Yap, Leonard Kee Kai.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2002
Abstract: This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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