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Title: When living to the fullest really matters
Authors: Lim, Medha May San
Low, Jia Rong
Tan, Joanna Li Ling
Wong, Pui San
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2007
Abstract: Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to the Fullest Really Matters”, seeks to inform and educate Assisi’s identified publics about palliative care in Singapore. With research and theoretical frameworks in place, we employed strategic communication approaches to effectively reach out to target publics and achieve our objectives. This report documents the strategy and tactics used in the campaign, as well as the limitations faced. From our campaign evaluation, we established a platform for Assisi to learn and continue such efforts in its future plans.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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