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Title: Surveys, anyone? : a study on refusal in the Singapore survey industry.
Authors: Sim, Angeling Zhi Ying.
Keywords: DRNTU::Social sciences::Communication::Audience research
Issue Date: 2000
Abstract: The study explores the refusal to participate in surveys in Singapore: a problem identified in the literature as a threat to the validity of survey findings, and which can lead to an increase in the implementation cost and/or time needed in a survey.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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