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https://hdl.handle.net/10356/1291| Title: | Public relations in the Internet age : benefits to the SMEs. | Authors: | Loh, Mathew. Low, Desiree. Ong, Reana. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication | Issue Date: | 2001 | Abstract: | A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered. | URI: | http://hdl.handle.net/10356/1291 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_362.pdf Restricted Access | 355.88 kB | Adobe PDF | View/Open |
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