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Title: Public relations in the Internet age : benefits to the SMEs.
Authors: Loh, Mathew.
Low, Desiree.
Ong, Reana.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2001
Abstract: A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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