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https://hdl.handle.net/10356/1306| Title: | Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp | Authors: | Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa |
Keywords: | DRNTU::Social sciences::Journalism | Issue Date: | 1999 | Abstract: | The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media. | URI: | http://hdl.handle.net/10356/1306 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_376.pdf Restricted Access | 344.5 kB | Adobe PDF | View/Open |
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