Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1306
Title: Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
Authors: Alsagoff Sharifah Fathiah Anwar
Ng, Wendy Puay Joo
Siti Hasanah Mustaffa
Keywords: DRNTU::Social sciences::Journalism
Issue Date: 1999
Abstract: The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.
URI: http://hdl.handle.net/10356/1306
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
WKWSCI_IMPORT_376.pdf
  Restricted Access
344.5 kBAdobe PDFView/Open

Page view(s) 10

470
checked on Sep 23, 2020

Download(s) 10

9
checked on Sep 23, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.