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Title: Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
Authors: Alsagoff Sharifah Fathiah Anwar
Ng, Wendy Puay Joo
Siti Hasanah Mustaffa
Keywords: DRNTU::Social sciences::Journalism
Issue Date: 1999
Abstract: The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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