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Title: Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
Authors: Chong, Siew Yen.
Ngoh, Grace Ying Hui.
Lee, Eugene Kee Puay.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 1999
Abstract: Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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