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|Title:||Project ACM : an integrated marketing solution for the Asian Civilisations Museum.||Authors:||Chong, Siew Yen.
Ngoh, Grace Ying Hui.
Lee, Eugene Kee Puay.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications||Issue Date:||1999||Abstract:||Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.||URI:||http://hdl.handle.net/10356/1315||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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